Designed by Milton Glaser, the iconic "I ❤ NY" logo emerged during New York City's financial crisis in the 1970s, aiming to reignite hope. He adopted the American Typewriter font to convey a sincere, woodcut-like emotion. This design not only became a universal template for expressing affection but also a registered trademark of New York State's tourism board. Following the 9/11 attacks, Glaser created the "More Than Ever" version; until his passing in 2020, he continued designing graphics centered around "Together" for new crises. All of this has cemented his creation as a timeless, concise, and powerful paradigm.